I’ve worked with small businesses, independent service providers, nonprofits, and organizations of all kinds. Some needed a fresh start. Others needed help fixing what wasn’t working. All of them needed a site that was reliable, easy to manage, and actually useful.
Here’s a sample of what I’ve built, and why it worked.
The challenge: A Brooklyn precision metal fabrication shop was still running a website built way back in 2012. Not mobile responsive, missing two major capabilities, and nowhere near the level of the work coming out of the shop.
The fix: Ground-up redesign and rebuild on WordPress + Elementor. Full brand identity, tagline, and design system developed from scratch. All copy written from discovery call through launch. Complete SEO architecture including JSON-LD schema markup for the business and five service pages.
The result: A site that finally matches the shop. Mobile responsive, locally optimized, and built to speak directly to the architects, designers, and contractors who are Z-Studios’ best clients.
Visit: www.zstudiosnyc.com
The challenge: Medical brands company needed to consolidate brands and product lines into one main website.
The fix: Refreshed and updated design to position Nuance as a leader in their market. Created detailed product information templates for easy management by their staff.
The result: New look and functionality will help Nuance attract additional brands into their fold.
Visit: www.nuancemedical.com
The challenge: A community YMCA running a 2017 website — scattered content, manual workflows, no way for staff to publish closures or schedule changes without developer help.
The fix: Ground-up rebuild on WordPress + Elementor. Reorganized site structure around how members actually navigate. Custom facility status and alert system for instant sitewide notices. Centralized admin tools, Cloudflare integration, SMTP delivery, and automated cache clearing.
The result: A modern communications platform serving members, staff, donors, and the broader Naugatuck community — with infrastructure built to grow.
Visit: www.naugatuckymca.org
The challenge: A private gallery in Mérida, Yucatán housing Frederick Catherwood’s complete 1844 lithograph collection of ancient Maya monuments was running a static HTML site that no longer served the institution — or the collection.
The fix: Ground-up migration to WordPress + Elementor, with a custom display system built around the 25-plate lithograph collection. Full bilingual English/Spanish implementation. Site architecture, tone, and content organization developed to reflect the gallery’s character: intimate, art-forward, and built to draw visitors in rather than announce. SEO and technical infrastructure handled throughout.
The result: A site that finally matches what’s inside — and gives Catherwood’s vision of the ancient Maya world the presence it deserves, twenty years on.
Visit: www.casa-catherwood.com
The challenge: Boutique NYC-based real estate firm needed a lightweight listings site without the overhead of subscription management sites.
The fix: Created custom property templates exactly to client specifications. Listings can be easily self-managed in-house. Website hosted on VPS to manage traffic spikes from social media and frequent press (NY Times).
The result: Huge increase in traffic and inquiries.
Visit: www.bankneary.com
The challenge: Mixology consultants needed to update a very homemade website to meet the higher level of clientele they were attracting.
The fix: Created all new content emphasizing services to upgrade beverage programs, market trending liquor brands, and offer team building mixology experiences. Materials rewritten to speak to decision makers in a make-sense natural voice and personality.
The result: Increased traffic and number of qualified leads generated.
Visit: www.thecocktailguru.com
The challenge: Celebrity makeup artist needed a bespoke web shop to sell her skincare products online.
The fix: Created e-commerce website and shop with highly customized product templates tailored to client’s taste and her clientele.
The result: Shop smoothly sells to clients both national and international.
Visit: www.nicolebrylskincare.com
The challenge: NYC chapter of Culinary Historians needed a way to better manage membership and renewals. Also wished to update the website design to match their educational and literary work around culinary history.
The fix: Created a self-manageable membership website that helps enroll new members, manage existing members, and retain expiring members. New vintage design enhances the interesting and historical content.
The result: Streamlined and effortless member management, and better experience for member engagement.
Visit: www.culinaryhistoriansny.org
Each of these sites reflects a real collaboration, shaped by the goals, challenges, and personality of the client behind it. If you’re ready to create something that works for your business, let’s talk.
